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Why David? No committees, no forms, just an editor with a $150M success
David Rothman | dr@davidrothman.com | 703-370-6540 | Readable Web sites and other coordinated editorial services

Pay for an editor-writer, get business advice for free

Subscribers paid $150 per year for the financial newsletter where David Rothman analyzed such companies as Citigroup. He will take the time to study your business or professional priorities before creating a Web site or a newsletter. And he'll share his impressions with you. In effect you get some business consulting services, too, if you want, not just editorial ones.
So why should you use David Rothman when the world is full of editors, Web designers and marketers? Learn how David's many skills helped an investment business grow its managed assets from $30 million to $150 million at the peak of the stock market. That's a $120-million increase in just two years.

Besides, David can spare you the bureaucracy that many Web and PR companies inflict on you. You don't fill out forms or cope with committees, because you're dealing with one editor-writer-Webdesigner-marketer. Small businesses will find great value in David's blend of talents. Large companies will benefit from his ability to work smoothly with talented artists, programmers and others. While he cannot promise a repeat of past triumphs, he brings the following to the table.

  • His coordinated approach. Not only can he design your Web site, he can also write print and radio copy--to send prospects to the site for the details.

  • A gift for marketing complex products and services. Thanks to David's clear prose online, your prospects can pick up the details immediately. Spend more time selling and closing--and less time explaining.
  • Online savvy galore. Ronald Reagan was in the White House when David first plugged a 300-baud modem into a Kaypro. David even helped Arthur C. Clarke and director Peter Hyams work out a trans-Pacific computer connection for the scriptwriting of the movie 2010. HotWired has called him a "consummate surfer."
  • Skill as a writer and researcher. The Washington Post praised David's Silicon Jungle for "sprightly, thorough reporting on a fast-moving industry," and the New York Times said his XyWrite Made Easier was entertaining and a "first-rate guide to a first-rate word-processor." The Dick Davis Digest, a Reader's Digest of financial newsletters, reprinted David.
  • A network of other experts. David can call on a wizard designer, a graphics expert at the old Washington Star, if you want a new corporate logo or elaborate art created in Photoshop. The same man can help him redo your newsletter or help jazz up your Web site. Similarly David can hook you up with a quality-oriented printer or find a good announcer to read your radio copy.

  • An openness to the new when appropriate. David pushed for RealAudio and RealVideo for the Web site and e-mail list of the investment advisory firm of which he was managing editor. Result? Clients and prospects could hear and see an investment advisor reassure them during difficult times. That helped retain old clients and woo new ones--and also increased the appeal of the paper newsletter that accompanied the Web site and email list.

  • Reliability. David is very deadline-sensitive. He keeps an extra computer system on hand and has a spare Internet connection (albeit a slower one) in case his high-speed link goes down.